Storytelling in Sales: 5 Tips from a Fiction Editor Turned Salesperson
Many of the storytelling tactics I suggest to my fiction writing clients apply directly to the best sales methods I’ve developed. This is no coincidence when you think about it. Humans have always loved stories, even when they weren’t much more than scratchings on cave walls. And businesses and entrepreneurs have been using stories to sell their products and services for almost as long. Here are five pieces of advice I’ve given to writers that also demonstrate the power of storytelling in sales.
